Bestseller in the first month of launch
year
2025
Client
KT Kids
SCOPE
D2C Launch & Performance
The Challenges
Incomplete Digital Ecosystem
Key systems across shopify, ads, customer communication, marketing automation, and invoicing needed to be connected, with a clear customer journey designed to support a launch-ready D2C setup.
E-commerce channel selection
Not every marketplace or platform was appropriate for launch. Each channel required evaluation across audience fit, logistics, margins, and long-term sustainability to avoid unnecessary cost and complexity.
Selective spending at launch
Early results needed to be positive before scaling spend, making it critical to identify what was most likely to work before committing further budgets.
The Solutions
Built a complete D2C ecosystem designed specifically for launch performance.
Architecting a connected D2C ecosystem : A D2C ecosystem requires 15–20 tools to work in sync across the website, marketing, and operations. We aligned these into a single, coordinated setup to support a seamless, automated customer journey.
Education-led communication : We began by addressing a core insight: children’s hair is thinner and more delicate than adults’, and therefore needs gentler care. This informed communication that clearly explained benefits and usage, while showing how the product fits naturally into daily routines and family life before purchase.
Focused ad audience and creator strategy : Audience focus was narrowed to mothers, supported by a combination of creator-led storytelling and targeted ads to build credibility at launch.
The Result
Daily
Consistent sales
2.2x
Launch ROAS
Bestseller
On FirstCry
