Rebuilding MHB’s lead generation and nurturing system.
year
2025
Client
MyHealthBuddy
SCOPE
Performance & Growth
The Challenges
Managing data from multiple sources
MHB started and scaled independently, building multiple sales channels along the way. As the business grew, different channels contributed in different ways, but some signals were missing and not all activity was being captured, making it hard to clearly see what was truly driving outcomes.
Unlocking new channels
With over 3 million followers across platforms and millions of views on their content, MHB has built the strongest content engines in the category. This organic engagement accounted for the majority of their sales. The question now was how they could replicate this success via other channels.
Sustaining momentum
MHB was growing consistently, but the team recognised that alongside organic sales, changing market dynamics and rising competition would require a more performance and tech-led approach to sustain and build on that momentum. They were looking for partners who could understand their business and brand values, and apply proven solutions suited to their stage of growth.
The Solutions
We built an ecosystem where data informs creative, and creative drives action via new channels.
Connected more than 20 key revenue and engagement sources, fixed gaps in the conversion journey, and brought data into one clear view. Insights were simplified and reviewed regularly to guide better ad creation, targeting and media decisions.
Tested five new lead channels, with three quickly meeting defined business goals and adding incremental scale.
We worked closely with the sales team and coaches to understand customer pain points, hesitations, and buying triggers. Once MHB’s data foundation was fixed, we started seeing clear signals on which audiences engaged the most, which ones converted, and which messages resonated with them. We also identified audience segments that showed strong organic engagement but were missing from paid targeting. Based on these insights, we built intent-driven communication campaigns tailored to each audience segment we wanted to scale.
The Result
30%
Increase in qualified leads
40%
Lower Acquisition Cost
3
New Contributing Channels
